{"title":"Friday Pickleball","description":"\u003ch3\u003e\u003cstrong\u003ePremium Gear, Affordable Prices\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eThe story of Friday is one of serendipity.\u003c\/p\u003e\n\u003cp\u003eTwo groups of friends coincidentally started their own version of Friday Pickleball at the same time, completely unaware of each other. One was a paddle company out of Brooklyn, the other a content page out of Kansas City.\u003c\/p\u003e\n\u003cp\u003eThey took a leap of faith on each other and they've never looked back.\u003c\/p\u003e\n\u003cp\u003eMatt and André first started playing pickleball in late 2022. When they went to upgrade from their starter paddles, they were shocked to learn that a good paddle was north of $200.\u003c\/p\u003e\n\u003cp\u003eThey started Friday Pickleball (the paddle company) in 2023 to see if they could deliver a pro-grade paddle at a fraction of the price.\u003c\/p\u003e","products":[{"product_id":"friday-aura","title":"Friday AURA - Hybrid","description":"\u003ch3\u003e\u003c\/h3\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch2\u003e\u003cstrong\u003eAURA Hybrid\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eOPTIMIZED POWER, CALIBRATED FOR FEEL + TOUCH\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0654\/5152\/4292\/files\/Screenshot2026-02-03at2.36.08PM.png?v=1770100592\" alt=\"\" width=\"407\" height=\"251\"\u003e\u003c\/p\u003e\n\u003ch3\u003eFEATURES\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eTriple-Foam Core Optimized for Dwell, Feel, and Control\u003c\/li\u003e\n\u003cli\u003eElasTECH Perimeter Weighting System (Patent Pending)\u003c\/li\u003e\n\u003cli\u003e45° CFC with T700 Raw Carbon Fiber Face\u003c\/li\u003e\n\u003cli\u003eThermoformed for Long-Lasting Durability\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cimg\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Friday","offers":[{"title":"Black","offer_id":45732549820612,"sku":"FRIAURAHYBL","price":549.0,"currency_code":"MYR","in_stock":true},{"title":"Green","offer_id":45732549853380,"sku":"FRIAURAHYGR","price":549.0,"currency_code":"MYR","in_stock":true},{"title":"Red","offer_id":45732549886148,"sku":"FRIAURAHYRD","price":549.0,"currency_code":"MYR","in_stock":false},{"title":"Purple","offer_id":45732549918916,"sku":"FRIAURAHYPP","price":549.0,"currency_code":"MYR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0654\/5152\/4292\/files\/green-aura-hybrid-hero-color.png?v=1771842667"},{"product_id":"friday-aura-pro","title":"Friday AURA PRO - Elongated","description":"\u003ch3\u003e\u003c\/h3\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch2\u003e\u003cstrong\u003eAURA PRO Elongated\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eENHANCED POWER, ENGINEERED FOR PRO-GRADE PACE\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cbr\u003e\u003c\/h3\u003e\n\u003ch3\u003e\n\u003cspan style=\"color: rgb(255, 42, 0);\"\u003e\u003cstrong\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0654\/5152\/4292\/files\/Screenshot2026-02-03at2.54.57PM.png?v=1770101768\" alt=\"\" width=\"412\" height=\"273\"\u003e\u003c\/strong\u003e\u003c\/span\u003e\u003cstrong\u003e\u003c\/strong\u003e\n\u003c\/h3\u003e\n\u003ch3\u003eFEATURES\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eFully-Floating Foam Core Optimized for Max Power\u003c\/li\u003e\n\u003cli\u003eElasTECH Perimeter Weighting System (Patent Pending)\u003c\/li\u003e\n\u003cli\u003e45° T700 Raw Carbon Fiber Face\u003c\/li\u003e\n\u003cli\u003eDouble-Thermoformed for Long-Lasting Durability\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cimg\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Friday","offers":[{"title":"Black","offer_id":45732560404676,"sku":"FRIAURAPROELBL","price":729.0,"currency_code":"MYR","in_stock":false},{"title":"Green","offer_id":45732560437444,"sku":"FRIAURAPROELGR","price":729.0,"currency_code":"MYR","in_stock":false},{"title":"Purple","offer_id":45732560502980,"sku":"FRIAURAPROELPP","price":729.0,"currency_code":"MYR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0654\/5152\/4292\/files\/black-aura-pro-hero-color.jpg?v=1771842620"},{"product_id":"friday-aura-pro-hybrid","title":"Friday AURA PRO - Hybrid","description":"\u003cdiv\u003e\n\u003cdiv class=\"flex items-center gap-2d5\"\u003e\n\u003cmeta charset=\"UTF-8\"\u003e\n\u003ch3\u003e\n\u003cstrong\u003eAURA PRO - Hybrid Shape\u003cbr\u003e\u003c\/strong\u003eSkill level: Intermediate to Advanced\u003c\/h3\u003e\n\u003cp\u003e\u003cbr\u003eSpecs\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eAvg. 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